The National Initiative for Agricultural Development (NIAD), in cooperation with the Ministry of Works, Municipalities Affairs, Urban Planning and the Supreme Council for the Environment, planted Abu Dhabi Avenue in the Southern Governorate with 100 roller and Bauhinia trees.

Zain Bahrain has contributed generously to the planting of the tree within its drive to strengthen community partnership and stimulate a culture of environmental protection.

The tree planting, part of the “Forever Green” campaign, to improve a vital avenue located near service facilities, which enhances the area’s need to plant shade and ornamental trees.

The ceremony was attended by Director of Communications & Investor Relations at Zain Bahrain Shaikh Abdullah bin Khalid Al Khalifa, Southern Governorate officials and 15 employees from Zain Bahrain who volunteered to contribute to the Forever Green initiative in a boost to the public and private sector partnership.

Zain Bahrain was among the first national companies to support the Forever Green campaign by supporting the afforestation of the Istiqlal Walkway in the Southern Governorate.

Zain Bahrain has been committed to supporting various national projects to achieve Bahrain’s 2030 Vision and promote sustainable development goals in implementation of Bahrain’s environmental commitment to reach zero neutrality by 2060 as announced by His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister.

Abu Dhabi Avenue is the 28th site to be included in the Forever Green campaign implemented under the directives of His Majesty King Hamad bin Isa Al Khalifa and the patronage of Her Royal Highness Princess Sabeeka bint Ibrahim Al Khalifa, the Wife of HM the King and President of the NIAD Consultative Council.