The National Initiative for Agricultural Development (NIAD), in partnership with the Ministry of Municipalities Affairs and Agriculture and the Supreme Council for Environment (SCE), announced that the national campaign for afforestation “Forever Green” has received contributions from five private sector institutions which are, Self-Drive Mobility, Mazda Bahrain, Shifa Al Jazeera, Laguna Resort, and the Indian Institute for Performing Arts (IIPA).

This support will be used to plant air-purifying Hibiscus tiliaceus seedlings along the coast of Salman City.

The campaign was attended by Shaikha Maram bint Isa Al Khalifa, NIAD Secretary-General, Rawya Al Mannai, Assistant Undersecretary for Joint Municipal Services, Shoham Shah, Co-Founder and CEO of Self-drive Mobility, Kabir Mulchandani, consultant in Self-drive Mobility, Dr G Babu, the director of (IIPA), Ajay Pillai, Radio Mirchi Station Head.

Shaikha Maram bint Isa Al Khalifa expressed pride in the ongoing partnership with the private sector in supporting the national afforestation campaign, emphasising its role in enhancing green spaces, reducing pollution, and beautifying public areas.